Page 40 - Mono Technology Public Company Limited : Annual Report 2014 EN
P. 40
Advertising Value via Internet during 2009 2014
Million Baht
+8.3%
1,000
+53.1%
950
800
877
+21.9%
600
+62.1%
+12.0% 573
400
470
290
200 259
0
2009 2010 2011 2012 2013 2014
Source: Report arranged by Nielsen Company (Thailand) Limited available via www.adassothai.com
In 2014, the advertising spending via all media was 102,346 million Baht, decreasing 9.5 percent
compared to 113,097 million Baht of 2013, due to economic slowdown and political uncertainty. Meanwhile,
new media specifically targeted to the specific customer segment, such as transit media and online advertising,
reporting the slight growth due to changing requirements from advertisers. Buyers tend to allocate more
advertising budget for new media, particularly online media that can access wide range of target group, with
records of the visitor number. Moreover, there is rapid expansion of high speed internet across the country,
thus increasing the number of Internet users. According to Internet Innovation Research Centre, it was found
that the Companys Mthai.com ranked fourth among the most visited websites in Thailand, with relatively high
ad revenue.
www.mthai.com
www.sanook.com
www.kapook.com
www.thairath.com
www.khaosod.com
1 Reported by Internet Innovation Research Center Co., Ltd. as of December 31, 2014
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