Page 45 - Mono Technology Public Company Limited : Annual Report 2014 EN

1. Mobile Value Added Service Business (MVAS)

Product and Service

The Company is a provider of information, news
and entertainment content developed to fit the lifestyle
of new generation that prefers receiving news and
entertainment content via mobile phone. The content
is available in form of short message service (SMS),
interactive voice response (IVR), ring back tone (RBT) as
well as mobile internet and applications. The Company
develops network system by continuously joining hands
with all mobile operators, thus allowing us to effectively
transmit data and entertainment content in assorted
platforms via all kinds of wireless technology.

Details of each MVAS platforms are as follows :
1. Short Message Service (SMS) can be divided into two types:

1.1 Application-to-Person (A2P): Data is transmitted from the Companys program through SMS to the users who
applied for specified service, such as entertainment news, birthday horoscope and real time soccer scores.

1.2 Person-to-Application (P2A): The users send SMS to the Companys short code. For example, a user sends a
message to share their opinion through SMS to the Companys shortcode and such message will display on
interactive TV system of Royal Thai Army Radio and Television Station (TV5).

2. Interactive Voice Response (IVR) : This technology automates interactions with telephone callers via telephone No.
1900-108-XXX and *336. Calls will be charged on per minute basis. The Company entered into an agreement with
TOT PCL to use telephone No. 1900-108-001 to No. 1900-108-200 (200 numbers in total) and this Agreement will

end on September 11, 2018. However, the Company has connected with all three mobile operators to use the
special IVR No. *336 to access various voice content, such as No. *3366930 for downloading the full song Khwam
Rak Dee Dee Yoo Tee Nai (Where is good love?) by Peet Peera.

3. Ring Back Tone (RBT) : RBT is the audible ringing that is heard on the telephone line by the calling party after dialing and
prior to the call being answered. The Company has various songs in its library available for all consumers.

4. Mobile Internet : This service offers information and entertainment content via mobile website, such as m.mono-mobile.
com or on-deck portal service by mobile operators to offer horoscope service or entertainment news etc.
5. Mobile application : This service offers various information and entertainment content, such as horoscope games

or chat service via mobile phone through mobile application specially designed for each operating system of
Smartphone, including iOS and Andriod. Such service is available via each app store. Currently, the Company
develops many applications which include Mono Live - chat application or instant messaging; Tap the Bird, Bat
Jumper - game application; Pinblog - a social travel diary application; and Gossip Exclusive - entertainment

news application including paparazzi images and clips.

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