Page 35 - Mono Technology Public Company Limited : Annual Report 2014 EN

Mono Group has engaged in two main business groups, which are detailed, as follows:

1. Media and Content Business

Mobile Value Added Service Business (MVAS), currently available both domestically and
internationally, offers information, news and entertainment content service to fulfill consumers demands
via mobile phone in various forms. The services include non-voice, such as short message service (SMS),

and voice, such as interactive voice response (IVR) through telephone No. 1900-108-XXX and *336,
mobile internet, ring back tone service where a wide range of ringtones are available, and mobile
applications for Smartphone users, for example online Games, Gossip, HoroLife, etc. Currently, the
Company has expanded MVAS business to neighboring countries, namely Indonesia and Vietnam.

Internet Business offers information and entertainment content service via the Internet. The
users can use this service via our popular websites among teenagers and working age people,

such as www.yenta4.com and www.mthai.com, which now becomes one of Thailands top visited
websites. Our internet business also includes online hotel reservation via www.hotelthailand.com, and
www.hotelsthailand.com. Online movie streaming service is also offered via www.doonung.com, where
more than 10,000 hours of movie contents are available for watching.

Publishing Business includes production and distribution of magazines and pocket books with
infotainment contents targeting at men, women and their lifestyles. Magazines for Men includes ALure,
and Rush, as well as Thai edition of football magazines, which the Company has secured licenses from

football clubs, namely Inside United Thai Edition and LIVERPOOL FC Thai Edition, and its mag. Magazines
for Women and Lifestyles includes Gossip Star, Candy, Campus Star, Bioscope, and Snap Signature.

In 2014, Her Publishing and Horo Life Publishing, the two new publishing houses, have been introduced

to produce pocket books in line with its own trend and target, such as A Bears Girl and Life
Prediction for 2015 by Katha Chinabunchorn. Contents from those books are also developed into e-book
available via www.mbookstore.com which is an online digital book store and Smartphone application.

TV Business operates the digital TV broadcasting business for the variety category in Standard
Definition (SD). The Mono Twenty Nine (MONO29) channel broadcasts quality TV programs for
non-stop entertainment throughout 24 hours. Beside the digital TV, the Companys TV business
also includes the production and creation of entertainment TV programs for Zaa Network channel,

broadcasted via satellite TV and cable TV. Our TV Business has been growing with the feedback from
audiences as shown in TV rating.

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