Page 44 - Mono Technology Public Company Limited : Annual Report 2014 EN

Overview of Industry and Competition of Entertainment Business

Music and Movie Businesses

Kasikorn Research Center reported that the change in technology related to computer and

communication has affected the peoples way of living. They prefer watching movies and listening to music
from digital media, instead of CDs or DVDs. The Internet and mobile phone plays a vital role in changing the
customer behaviors. Then, entertainment business can rely on or develop this new media to support content
service as this new media may help generate more revenues and possibly becomes the main media in the

future. With readiness in technology and long-term business operation specialized in creation of digital media
and differentiated products, we can offer alternative services for all customers.

For music business, Mono Music is not a direct competitor of any music company and should be
categorized as medium-sized record label, focusing on Thai pop music which is large and popular market.
Our target group is teenagers who tend to prefer digital downloading. Popular artists of Mono Music include

G-Twenty, Candy Mafia, Peet Peera, etc. Mono Music Korea, the Companys subsidiary has been established
to engage in entertainment business in South Korea. Due to its experience in music business plus with a good
connection with renowned local production team over a considerable period, Mono Music Korea aims to
produce Thai artists and develop their skills to respond the need of international music market. Besides, the

company considers that Korean music market has achieved continuous growth so the company appreciates
the business opportunity.

For the part of movie business, the company produced many Thai films and licensed a number
of international films to be shown in cinema. Though there are several competitors in this business, the
Companys strength is the selection and acquisition of quality movies from prominent movie companies and
the alternatives offered to a wide range of target including Hollywood, Asian, Hong Kong, and Korean movies

as well as award-winner movies from international film festivals. Moreover, the company joins forces with
Internet Business Unit to offer service via Doonung.com, allowing customers to watch movies conveniently via
digital devices, such as Internet, Internet TVs, tablets and smartphones.

Nature of Business Operation

Mono Group has engaged in two main businesses which are media and content business and
entertainment business. Meanwhile, our business can be divided into seven groups: 1. MVAS business 2. internet

business 3. publishing business 4. TV business 5. radio business 6.music business 7. movie business. Nature of
each business can be summarized as follows:

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