Page 38 - Mono Technology Public Company Limited : Annual Report 2014 EN

Overview of Industry and Competition

Overview of Industry and Competition of Media and Content Business

Mobile Value Added Service Business

Market Share: Mobile Operators Market Value of Mobile Network Service Comparing

Q3/2013 and Q3/2014

%
OTHERS 0.7% 60.0 56.4

48.0 Q3/ 2556
50.0
Q3/ 2557
TRUE 24.3% AIS 46.5% 40.0 37.4

29.5 7.9
30.0

20.0
14.0 14.5
10.0
DTAC 28.5%
0
Voice Service Non Voice Service Others

Source: Telecommunication Market Report for 2014, NBTC Source: The National Broadcasting
and Telecommunications Commission
(NBTC)’s Website

As of the end of 2014, there were 100.2 million mobile phone numbers in Thailand, with penetration
rate of 149.6 percent. Referring to the statistics of the year 2013, the current penetration rate has increased
from 139.2 percent, growing 10.4 percent. There are currently three major mobile operators which are AIS,

DTAC, and True Move.

Mobile network service market is comprised of voice and non-voice services. The market value of
mobile network service market in 2012 2013 was 175,626 million Baht and 188,333 million Baht respectively,
representing an increase of 7.2 percent. Although the revenue of mobile operators mainly came from voice
service, the market growth has been mainly boosted by the non-voice service. There is a moderate degree

of competition within non-voice service market due to a number of small content providers. Meanwhile,
there are only few key content providers which are regarded as market leaders, with large market share.
The Company is regarded as one of major content providers offering various types of entertainment content,
with efficient system to connect between the Company and all mobile operators (AIS, DTAC and True Move

that jointly held market share of 99.3 percent out of the entire mobile phone number in Thailand)

The growth of non-voice service benefits from the issuing of 3G-2.1GHz spectrum licenses. That allows
users to enjoy a variety of entertainment such as online entertainment services more conveniently as they
wish via 3G mobile phones, especially smart phones and tablet devices. The Company foresees the possibility
to better satisfy consumers demands via the development of contents for non-voice services and a new

opportunity for a business expansion by content providers through modern communication platforms.

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