Page 41 - Mono Technology Public Company Limited : Annual Report 2014 EN

Advertising Value via Each Media in 2014

3.7% 1.9%
3.9% 0.9% TV
4.3% Newspaper
4.6% Radio

Magazine
5.5% Cinema
62.3%
Billboard
12.9% Transit Media
In-store Media
Internet

Source: Report arranged by Nielsen Company (Thailand) Limited available via www.adassothai.com

Publishing Business

As of the end of 2014, ad spending via magazine was 4,721 million Baht, calculating to 12.9 percent
of the total advertising value. Comparing to 5,674 million Baht in 2013, it dropped by 16.8 percent due to
the decline in overall advertising market caused by the current economic situation as well as the change in
consumers behavior. Other types of media may better fit consumer lifestyles that shift focus towards Internet

or social media for the reasons that the secondary media provides more accesses to the consumers while
offering slightly different adverting rate, and magazine reading behavior tends to decline. Nevertheless, the
competition within magazine market is forecasted to be intensified, in terms of both format and contents.
In the future, magazine publishers have to adjust themselves in order to better meet consumers changing

behaviors. Adopting technology to their products and services is one solution on the ground that electronic
devices such as smart phones and tablets play more pivotal role in the consumers daily life nowadays.

TV Business

The TV advertising market is regarded as the largest market among other types of media with pene-
tration rate of 98 percent and the major source of advertising revenue. In 2014, the advertising spending via
TV media is 63,776 million Baht, 62.3 percent of the advertising revenue from all media

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