Page 39 - Mono Technology Public Company Limited : Annual Report 2014 EN

Internet, Publishing and TV Businesses

Broadband Internet Subscribers during 2009-2014

Million Users
6.0
+11.5%

+13.2%
5.0 5.5
+13.9%
4.9
4.0 +19.3%
4.4
+22.1% 3.8
3.0
3.2

2.0 2.6

1.0

0
2009 2010 2011 2012 2013 2014

Source: Telecommunication Economics Research and Information Center, NBTC

Internet Business

During the previous years, broadband Internet was regarded as the key factor driving the growth of
overall Internet industry. According to the forecast (as of the end of 2014) by the National Broadcasting and
Telecommunications Commission (NBTC), the number of the broadband internet subscribers were 5.5 million,

in other word, 8.0 percent of total Thai population (per 100 inhabitants), growing averagely 16 percent
per year from 2009 - 2013. The household broadband penetration rate is 26.6 percent countrywide and the
fixed line broadband connection penetration is 95.7 percent of the total fixed line subscribers.

Due to the technology revolutionizing, not only personal computers (PC) and portable computers can
connect to the internet but 3G mobile phones also do nowadays. Therefore, communication devices such as
smart phone and tablet have significant influence on the change of consumers behavior. According to the

Measuring the Information Society 2014 Report by International Telecommunication Union (ITU), the growth
rate of internet access in Thailand is considered the highest by ascending from the 105 as of 2012 to the 71 st
th
in 2014. This is considered the consequence of the increase of mobile internet usage.

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