Page 50 - Mono Technology Public Company Limited : Annual Report 2014 EN
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4. TV Business
Product and Service
Received standard definition (SD) digital TV license, the
Company operates the digital TV broadcasting business under the
name MONO29 via channel No. 29. With business objectives
to produce and present high quality TV programs, MONO29 offers
entertainment and information beneficial to audiences. Contents
of TV programs are assorted, up-to-date and tailored to the needs
of our audiences.
MONO29 kicked off the broadcast with the concept of Motion Nonstop Channel, on April 29, 2014.
There are many ways to watch MONO29, such as via channel 29 of digital television and set-top box, or
channel 39 of satellite or local cable TV channels, which broadcasts in a dual-language system. Currently, we
adjust our positioning which appeals the audience as the Free TV with the most number of Great Movies and
Popular TV Series. We offer premium content ranging from Thai and international movies, famous TV series
including news and varieties, to be aired 24 hours a day.
MONO29s target audiences are those who love entertainment and desire to watch alternative programs
as well as those who love Thai and international movies. The audiences across the country can watch
MONO29 via various channels, namely set-top box, set-top box connected to satellite in C-Band and KU Band
system, local cable TV channels and www.mono29.com as well as live streaming through Mono29 application
available via iOS and Android. With its expertise in technology, the Company has developed digital TV business
to cater another exceptional TV service called Social TV. Its interactive mode enables the viewers to interact
with the host of TV programs or participate in live programs that are broadcasted through smart devices. The
Company also exploits social media to connect the audiences with programs of MONO29.
TV media business has a major source of revenues from selling airtime to sponsors or product owners,
product tie-in, selling space for showing brand and selling airtime for promoting products via special scoop
and Interactive TV.
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