Page 33 - Mono Technology Public Company Limited : Annual Report 2014 EN

Business Goal

Being top-ranked mobile value added service business (MVAS) in Thailand is one of the Companys
major goals. In order to achieve it, the Company concentrates on continuous development on technology and
product of all business units in order to meet the consumers demand and to keep pace with the advancement
of communication technology which tends to rapidly change. New contents and applications in terms of

information, entertainment and online games are innovatively developed as solutions that can vary to meet all kinds
of consumers needs. Besides, the Company underlines the scheme that will expand its wings towards whichever
business that is relevant to its existing operation and mutually supports one another. In doing so, the collaboration
|with both domestic and international alliances will come to pass. The Companys global strategy has started
since 2010. The Companys expertise in the business has been maximized towards the foreign market investment.
Products and services are adjusted to suit the culture and fulfill consumers satisfaction in that particular country.
In 2013, two subsidiaries were established, namely Mono Technology Vietnam Company Limited (Mono Vietnam)
and Mono Technology Hong Kong Limited (Mono Hong Kong). Mono Vietnam was the venture on mobile value
added service business in Vietnam while Mono Hong Kong has prepared for the joint venture with local partner

and brought 4 major businesses, viz., MVAS, internet, music and movie, to invade in the Peoples Republic of China
(PRC)s market. However, in order to ensure that deliberate investments are practiced to maximize the Companys
benefits, the feasibility study has been carried out for the investment in each country, plus excellent management,
highly-accepted auditor and legal advisor.

In the late 2013, there was an important movement of television business in Thailand. The Digital Television
License Auction was implemented in order to digitize TV broadcast in Thailand. On this occasion, Mono Broadcast
Co., Ltd., or Mono Broadcast - a subsidiary of Mono Group - participated in digital television license auction for

the variety category in standard definition (SD) and became the sixth bid winner at the bid price of 2,250 million
Baht. The readiness has been shown through acquisition of quality programs focusing on infotainment for audiences
of all ages and genders under the name Mono Twenty Nine (MONO29), airing since April 29, 2014. MONO29
Channel has elucidated direction as Free TV with the most number of Great Movies and Popular TV Series. As
a new channel in the industry, MONO29 has been well-received by the audiences, proved by the continually
arising rating. The target is to be ranked one of top five most popular TV channels and to gain about 5-10 percent
market share of Thailands free TV ad spending, which will be the main stream of revenue and support the prospect

growth of Mono Group.

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