Page 39 - Mono Technology Public Company Limited : Annual Report 2013

Mobile Value Added Service Business Overseas

To offer products and services in overseas subsidiaries, local content is selected and localized to suit
lifestyles and behavior of customers in each country.

Indonesia

PT. Mono Technology Indonesia (Mono Indo) is offering mobile value added service through mobile
operators. By applying proven system format that has been successful in Thailand together with localization,

the service can best fit with Indonesian customers’ needs. In Indonesia, there is around 90 percent of
prepaid users. The operators are focusing on providing high-speed data transfer service and 3G technology.
Indonesia is regarded as a potential market for mobile network service business, with relatively high growth

rate. The penetration rate in Indonesia is estimated to reach 120 percent. With fierce competition, proprietors
and mobile operators have been continuing to improve their strategies by investment in 3G technology to
replace 2G system and network expansion nationwide.

According to the survey, the number of mobile phone users in Indonesia was around 200 million

numbers in 2012. This number is three times higher than the number of mobile phone in Thailand.

Services available in Indonesia include:

• ashion ontent utie tar and ising tar

• oroscope ontent ips or eing good luc odiac horoscope irthda horoscope and love horoscope

• In otainment ontent Interesting tips or dail li e saving tips and eaut tips

South Korea

Mono Technology Korea Corporation’s business relates to application development in order to distribute
in Korea which is one of World’s leaders in IT development, particularly for Internet and mobile phone. As of
September 2012, the Korean population stood at 53.30 million and the registered mobile phone number reached

52.12 million numbers, equal to 97.79 percent of mobile penetration.

CDMA is the main mobile network in Korea. Meanwhile, “SK Telecom,” “Korea Telecom” and “LGU+”
are three major mobile operators. More than 90 percent of mobile users in South Korea can access the Internet

via their mobile phone (including both feature phone and smart phone). Meanwhile, the mobile application is
the main channel to access content service.

Competition within mobile service industry in South Korea is quite tough. With rising number of
smartphone users and mobile application subscribers, bright future tends to lie ahead for this business in South

Korea. In addition, our business expansion into South Korea also enables the Company to use Korean advanced
mobile applications for further developing mobile applications in Thailand and other countries.

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