Page 38 - Mono Technology Public Company Limited : Annual Report 2013

Details of each MVAS platforms are as follows:

1.1 Short Message Service (SMS) can be divided into two types:

a. Application-to-Person (A2P): Data is transmitted from the Company’s program through SMS
to the users who applied for specified service, such as entertainment news, birthday

horoscope and real time soccer scores.

b. Person-to-Application (P2A): The users send SMS to the Company’s shortcode. For example,
a user sends a message to share their opinion through SMS to the Company’s shortcode

and such message will display on interactive TV system of Royal Thai Army Radio and
Television Station (TV5).

1.2 Interactive Voice Response (IVR): This technology automates interactions with telephone

callers via telephone No. 1900-108-XXX and *336. Calls will be charged on per minute basis.
The Company entered into an agreement with TOT PCL to use telephone No. 1900-108-001
to No. 1900-108-200 (200 numbers in total) and this Agreement will end on September 11,

2018. However, the Company has connected with all three mobile operators to use
the special IVR No. *336 to access various voice content, such as No. *3366930 for downloading
the full song “Khwam Rak Dee Dee Yoo Tee Nai” (Where is good love?) by Peet Peera.

1.3 Ring Back Tone (RBT): RBT is the audible ringing that is heard on the telephone line

by the calling party after dialing and prior to the call being answered. The Company has
various songs in its library available for all consumers.

1.4 Mobile Internet: This service offers information and entertainment content via mobile website,

such as m.mono-mobile.com or on-deck portal service by mobile operators to offer horoscope
service or entertainment news etc.

1.5 Mobile application: This service offers various information and entertainment content, such as
horoscope games or chat service via mobile phone through mobile application specially

designed for each operating system of Smartphone, including iOS and Andriod. Such service
is available via each app store. Currently, the Company develops many applications which

include “Mono Live” - chat application or instant messaging; Tap the Bird, Bat Jumper - game
application; and “Pinblog” - a social travel diary application.

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