Page 44 - Mono Technology Public Company Limited : Annual Report 2013

TV programs can generate revenues from selling airtime to sponsors or product owners, product tie-in,

selling space for showing brand and selling airtime for promoting products via special scoop. Interactive TV
through quiz game via SMS is another channel for creating revenues for TV business.

Advertising revenues of each TV business is subject to the requirements of Radio and Television
Broadcasting Business Act B.E. 2551. In case of license for non-frequency business, it is specified that

the maximum advertising time shall not exceed six minutes per hour and the total advertising time shall not
exceed five minutes per hour per day. Mono Production directly sells advertisement time to sponsors or product
owners and advertising fee is based on popularity of programs and show time.

5. Music Business

Product and Service

Mono Music is a record label that was established to be an alternative choice for Thai music business.
With over five-year experience in music business, Mono Music has selected a supporting team who has an

experience in music business, built music rooms for rehearsal and studio for sound recording as well as hiring
foreign coaches for training artists. Mono Music is also the first record label that uses Korean intensive courses
for artist training.

Mono music focuses on creating music based on support of fan clubs. Thus, Mono Music has placed
emphasis on building strong connection with fans by arranging exclusive party and creating channels for
chatting, news updating and listening to new songs via www.mono-music.com, facebook.com/monomusic,

twitter.com/mono_music and Mono Music Official Channel on youtube.com/MrMonoMusic. Mono music also
offers song, photo and video clip downloading service and news updates as well as quiz games via SMS,

enabling fan clubs to play with their favorite artists. Also, photo albums, CDs and VCDs presenting artists
performance are produced for fan clubs’ collection.
Artists of Mono Music can be divided into two groups:

1. Artists with internationally-recognized performance targeted at both Thai and international markets:
This group of artists included T-pop girl groups, such as “G-Twenty” and “Candy Mafia” and boy bands,

such as Evo Nine. In 2012, “Candy Mafia” was presented with Kazz Awards 2012 and invited to show their
performance on Asia Song Festival 2012 in South Korea which is the biggest concert festival in Asia.

2. Artists for Thai market: There are a number of artists whose performance can meet the needs of
audiences in domestic market, i.e., artists focusing on easy listening, such as “Peet Peera,” “Pang Nutnicha,”

“Kritt Pannana” as well as “Aon Luckana” and artists focusing on live show performance, such as “SPF,“
“RunRanRun,” “Radio Garden,” “Twenty Town,” and “Status Single.”

In recognition of business opportunity from ASEAN Economic Community (AEC) implementation, Mono

Music has started to proactively penetrate music markets of our neighboring countries in 2013, such as in
Indonesia and Vietnam.

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