Page 35 - Mono Technology Public Company Limited : Annual Report 2013

In addition, Mono Group will receive benefit from the launched of 2.1GHz-3G service. This also leads to
the development of non-voice service, such as online entertainment service, allowing users to enjoy a variety

of entertainment as they wish and should be a new opportunity for business expansion by content providers
through modern communication platforms.

Internet, Publishing and TV businesses

Internet Business - During the previous years, broadband Internet was regarded as the key
factor driving the growth of overall Internet industry. According to the forecast (as of the fourth quarter of 2013)
by the National Broadcasting and Telecommunications Commission (NBTC), the number of the broadband
internet subscribers were 4.9 million, in other word, 7.4 percent of total Thai population (per 100 inhabitants),

growing 15-20 percent per year from 2009 - 2013.

Broadband Internet Subscribers during 2008-2013 Advertising Value via Internet during 2009 – 2013

million Users million Baht
+13.2% 1,000
5.0
+13.9% +53.1%
4.0 +19.3% 800
+22.1%
3.0 600 +21.9%
+26.6%
+62.1%
2.0 400
+12.0%
1.0 200
2.1 2.6 3.2 3.8 4.4 4.9 259 290 470 573 877
0 0
2008 2009 2010 2011 2012 2013 2009 2010 2011 2012 2013

Source: Telecommunication Economics Research and Information Center, NBTC Source: Report arranged by Nielsen Company (Thailand) Limited
Information is avialable via www.adassothai.com
During the previous years, advertising spending via all media has grown only one percent due to

economic slowdown and political uncertainty. Meanwhile, new media specifically targeted to the specific
customer segment, such as transit media and online advertising, reporting the highest growth due to changing

requirements from advertisers. Buyers tend to allocate more advertising budget for new media, particularly
online media that can access wide range of target group, with records of the visitor number. Moreover, there
is rapid expansion of high speed internet across the country, thus increasing the number of Internet users.

According to Internet Innovation Research Centre, it was found that the Company’s Mthai.com ranked third
1
among the most visited websites in Thailand , with relatively high ad revenue.
1
( Reported by Internet Innovation Research Center Co., Ltd.)

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