Page 40 - Mono Technology Public Company Limited : Annual Report 2013
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Vietnam
Mono Technology Vietnam offers mobile value added service (MVAS). The service available in Thailand
is selected and customized to fit with Vietnamese customers. GSM is the main mobile network in Vietnam.
Meanwhile, Viettel, Mobifone and Vinaphone are three major mobile operators. The Company enters into the
agreement to offer digital content with Mobifone and Vinaphone. Currently, the number of mobile users in
Vietnam is around 131 million numbers, with mobile penetration rate of around 145 percent. This will likely help
highlight Vietnam as another potential country for mobile market.
Service in Vietnam focuses on presenting quality content to customers via SMS, WAP and applications
as well as video portal website. The Company continues to study the market’s needs and Vietnamese behavior
in order to enhance our product acceptance there.
2. Internet Business
Product and Service
Service of our Internet business includes news, information and entertainment content presented to consumers
via Internet as well as online hotel booking service. Currently, the Company and subsidiaries is the owner of
www.mthai.com, www.hotelthailand.com and www.monoplanet.com. The service formats of our Internet business
can be divided into two types as follows:
2.1 Online Video Portal : This service is available via www.mthai.com - a community website
and Thailand’s major online video portal. In November 2013, the number of unique IP visitor was 744,940 IP
on average per day and Mthai became the third-ranked most visited website during that period (according
to Truehits.net report). The content available in this web portal is composed of entertainment, information for
women and men, news, sport, music, film, horoscope and others. The Company is also an agent of online
marketing solution, offering online marketing campaign creatives and advertising space on the Company’s
website to meet each target group. Online advertising service includes static and interaction banners as well
as VDO preload advertising which are available for customers to choose based on their different budget and
requirements.
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