Page 37 - Mono Technology Public Company Limited : Annual Report 2013

Overview of Industry and Competition of Entertainment Business

Music and Movie Business

Kasikorn Research Center reported that the change in technology related to computer and communication
has affected the people’s way of living. They prefer watching movies and listening to music from digital media,

instead of CDs or DVDs. The Internet and mobile phone plays a vital role in changing the customer behaviors. Then,
entertainment business can rely on or develop this new media to support content service as this new media may
help generate more revenues and possibly becomes the main media in the future. With readiness in technology

and long-term business operation specialized in creation of digital media and differentiated products, we can
offer alternative services for all customers.

For music business, Mono Music is not a direct competitor of any music company and should be categorized
as medium-sized record label, focusing on Thai pop music which is large and popular market. Our target group is

teenagers who tend to prefer digital downloading. Popular artists of Mono Music include G-Twenty, Candy Mafia,
Peet Peera, etc. On the part of movie business, the company produced many Thai films and licensed a number
of international films to shown in cinema and offer service via Doonung.com, allowing customers to watch movies

conveniently via digital devices, such as Internet, Internet TVs, tablets and smartphones.

Nature of Business Operation

Mono Group’s business can be divided into two types: media and content business; and entertainment
business. Meanwhile, our business can be divided into six groups: 1) MVAS business 2) Internet business 3) publishing
business 4) TV business 5) music business 6) movie business. Nature of each business can be summarized as

follows:

1. Mobile Value Added Service Business (MVAS)

Product and Service

The Company is a provider of information, news and entertainment content developed to fit the lifestyle

of new generation that prefers receiving news and entertainment content via mobile phone. The content is
available in form of short message service (SMS), interactive voice response (IVR), ring back tone (RBT) as well

as mobile internet and applications. The Company develops network system by continuously joining hands
with all mobile operators, thus allowing us to effectively transmit data and entertainment content via wireless
technology, such as 2G, 2.5G, and 3G + Wi-Fi technology.

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