Page 32 - Mono Technology Public Company Limited : Annual Report 2014 EN
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Policy and Business Overview





Mono Group, the Number 1 Entertainment Content Creator of Thailand, was established on March 15, 2002
by Mr. Pete Bodharamik, with the first registered capital of 50 million Baht. Later Mono Technology Public Company
Limited, as the Groups holding company was listed on Market for Alternative Investment (mai) on June 6, 2013, with
a registered capital worth 140 million Baht.


Our commencement was to develop and offer internet services via online game and online community websites.
Afterward www.yenta4.com had been developed as a variety website targeted at teenagers. Furthermore, www.mthai.
com, one of key portal websites at that time, has been continuously developed to embrace larger web community
with various contents available for different lifestyles and with the largest number of video clips, all of which have made
MThai itself one of the top favorite websites of Thailand.

Another key business at the early stage of Company was mobile value added service (MVAS). In collaboration
with leading mobile operators, the Company started offering the Interactive SMS on TV service in order to enable viewers
to share their opinion via SMS while watching TV programs. Based on real time system, the SMS is presented via TV screen.

This service was first launched via Royal Thai Army Radio and Television (Channel 5) and this model of interactive SMS on
TV is now widely used by other TV programs. Thereafter the MVAS business has been expanded to offer Short Message
Service (SMS) and Smartphone applications which facilitates mobile users to access audio and image download and
play online games via mobile platform. Moreover these services have been developed to fulfill the demands of users in
foreign countries.

Then, the Company also established subsidiaries and other types of media were additionally included in our
service. Moreover, entertainment business, which was regarded as complimentary business, was inaugurated to complete

holistic scope of media landscape including, publishing, TV, radio, music and movie businesses.

Due to the capital structure changes in 2008, the corporate restructuring took place and all of its affiliates had
been restructured to be subsidiaries as they are today. On March 9, 2012, the Company was registered as a public
limited company and listed on Market for Alternative Investment (mai) on June 6, 2013, with a registered capital worth
140 million Baht (1,400 million shares at the par value of 0.10 Baht per share). Cash received from issuing new shares at
that time was in total of 2,702.75 million Baht and 1,000 million Baht out of this sum was allocated to invest on Digital TV
business.


In December 2013, Mono Broadcast Co., Ltd. was the sixth bid winner to acquire the license to use allocated
frequencies for national commercial digital television broadcasting in standard definition (SD) variety channel at the
bid price of 2,250 million Baht. The license term starts on April 25, 2014, with validity of 15 years. Then, the broadcast has
started under the name of MONO29 channel.

On September 12, 2014, the Extraordinary General Meeting of Shareholders No. 1/2014 was held with a resolution
to increase the registered capital of the Company from 140 million Baht to 462 million Baht by newly issuing 3,220 million
ordinary shares at the par value of 0.10 Baht per share for allocating to the existing shareholders in order to support the

stock dividend payment and exercising of right as per MONO-W1. On the Dividend Payment Date that was set to be
on September 24, 2014, the Company has registered the paid-up capital in amount of 307,999,997.50 Baht to facilitate
the change of the Companys secondary market from mai to SET. As of January 8, 2015, the paid-up capital of the
Company has been increased up to 308,012,115.80 Baht by the first exercise of rights under the Warrants MONO-W1 on
December 30, 2014.
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