Page 49 - Mono Technology Public Company Limited : Annual Report 2013

Realizing such risks, the Company hires alternative data linkage, wiring the system between
the Company and mobile network operators for the purpose of risk diversification. If there is any error in each

connection, data will be transferred immediately via this alternative data linkage which will help prevent
service disruption and the Company’s operation is now less likely to be affected.

Risk from IT System Failure due to Disaster

The Company’s IT system is regarded as the core part of our business operation as it helps facilitate
data and content delivery to mobile users. In case where IT system is severely affected by disaster or force
majeure, this may damage electric power distribution system, thus possibly disrupting the data transfer.

Despite small chance of disaster, each disaster often causes severe damage to business operation.
The Company has provided disaster recovery site (DR site) which is located away from the main site.
If the main site breaks down, the Company can shift into DR site within 24 hours, thus lessening damage to

the Company’s operation.

Risk from Mobile Operators Undertaking Mobile Content Business

As a content provider, the Company creates and produces content to support mobile network
operators that will deliver content service to each user. Currently, the Company made agreements with all

mobile operators, including AIS, DTAC and TrueMove, which is regarded as the Company’s key operational
strategy to access wide range of mobile users. That is to say, the Company targets at users of all mobile

network operators.

As a result, the Company may be put at risk if mobile operators turn to undertake mobile content
business. Meanwhile, changes in terms and conditions of the agreement may lessen the Company’s income
or may lead to the termination of agreement, thus significantly affecting the Company’s business operation.

Dominating the largest market share of MVAS business in Thailand, the Company realizes that process

of mobile content business undertake is complicated and needs a number of capable staff, with specialized
expertise for sourcing and aggregating a variety of quality contents to meet the market’s needs. Therefore,

it seems less likely that the mobile operators will enter into operating content business.

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