Page 49 - Annual Report 2015 - Mono Technology Public Company Limited

1 Mobile Internet Business
Product and Service
The Company is a provider of information, news and entertainment content on mobile phone and the internet developed to fit the lifestyle of new generation that prefers receiving news and entertainment content in a quick and easy way. The content is available in form of short message service (SMS), interactive voice response (IVR), ring back tone (RBT) as well as information service via mobile sites and mobile applications. The Company also develops website community like www.mthai.com and provide travel information service via www.hotelsthailand.com.
Details of each service are as follows:
Mobile Service
SMS Service is a form of short message service which could be categorized into 2 types. One is the A2P (Application to Person), which the data is transmitted from the Company’s program through SMS to the users who applied for specified service, such as entertainment news, birthday horoscope and real time soccer scores. The other is P2A (Person to Application), which the users send SMS to the Company’s short code. For example, a user sends a message to share their opinion through SMS to the Company’s shortcode and such message will display on interactive TV system.
IVR Service is a technology automates interactions with telephone callers via telephone No.1900-108-XXX and *336. Calls will be charged on per minute basis. The Company is permitted by
TOT PCL to use telephone No.1900-108-001 to No. 1900-108-200 (200 numbers in total) and the permission will end on September 11, 2018. In addition, the Company has connected with mobile operators to use the special IVR No. *336 to provide various information services, for example, No.*3366 for downloading songs from Mono Music Studio.
RBT Service is the audible ringing that is heard on the telephone line by the calling party after dialing and prior to the call being answered. The Company has various songs in its library available for all consumers.
Mobile Site is the service that offers information and entertainment content via mobile websites such as m.mono-mobile.com or on-deck portal service on websites of mobile operators to offer horoscope service, entertainment, news, etc.
Annual Report 2015
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