Page 47 - Annual Report 2015 - Mono Technology Public Company Limited

Overview of Industry and Competition of Entertainment Business
Music and Movie Businesses
The change in technology related to computer and communication has affected the people’s way of living. They prefer watching movies and listening to music from digital media instead of CDs or DVDs. The Internet and mobile phone play a vital role in changing customer behaviors. Then, entertainment business can rely on or develop this new media to support content service as this new media may generate more revenues and possibly become the main media in the future. With readiness in technology and long-term business operation specialized in creation of digital media and differentiated products, we can offer alternative services for all customers.
For entertainment business, Mono music business could be categorized as a medium-sized
record label. We provide an alternative choice for radio listeners rather than being a direct competitor of other music companies. Focusing on Thai pop music and easy listening music which are large and popular market, our target groups are teenagers and working age people. The Company has concentrated on producing well-qualified projects and providing services via various digital channels which are becoming more popular among modern people. These channels include Youtube Channel, music library, music download and ring back tone.
For the part of movie business, the Company produced many Thai films and licensed a number of international films to be shown in cinemas. Though there are several competitors in this business,
Annual Report 2015
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