Page 46 - Annual Report 2015 - Mono Technology Public Company Limited

Rating 4
3 2 1 0
JUL AUG
SEP OCT NOV DEC
Rating
1 0.8 0.6 0.4 0.2 0
JUL AUG
SEP OCT NOV DEC
Radio Business
As of the end of 2015, advertising spending via radio was 5,675 million Baht, calculating to 4.6 percent of the total advertising value. Comparing to 5,610 million Baht in 2014, it increased by 1.2 percent. Radio is one of the channels being affected by the growth of new media such as TV digital, the internet and etc. As a result, the growth of revenue wasn’t considerably high. However, radio business
is still attractive as it ranked third in media market value following TV and newspaper. Aiming to invest in various media in order to publicize the Company and its services in larger scale, in 2015, we launched Mono radio service under the name “MONO Fresh 91.5 FM”. Nonetheless, the new radio station still needs time to build its brand by playing songs that can capture listeners as well as planning activities to build relationship with them.
Source: Report arranged by Nielsen AGB Nielsen Media Research (Thailand) Limited
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Mono Technology Public Company Limited