Page 98 - Mono Technology Public Company Limited : Annual Report 2013

Revenue from media and content business comprising mobile value added service, internet, publishing

and TV businesses of the Company and subsidiaries in 2013 was 1,308.23 million Baht, compared to 1,460.36
million Baht in 2012, declining by 152.13 million Baht, or 10.42 percent due mainly to the technical problems of
mobile operators that resulted in a decrease in mobile value added service of 222.98 million Baht from 2012.

However, the Company and subsidiaries’ advertising revenue increased by 69.04 million Baht in 2013 because
the product and service of the Company and subsidiaries became well-known, with popular contents due to
various types of contents provided by the Company and subsidiaries.

Revenue from entertainment business comprising music and movie business of the Company and
subsidiaries amounted 99.15 million Baht, compared to 77.85 million Baht in 2012, increasing by 21.30 million
Baht, or 27.36 percent because the Company and subsidiaries made more investment on movie copyright for

supporting online movie service via Doonung.com.

Other income of the Company and subsidiaries in 2013 was 90.58 million Baht, compared with 23.66
million Baht in 2012, increasing by 66.92 million Baht or 282.84 percent. Increasing income was due to interest

income that rose by 36.49 million Baht and other income that rose by 30.43 million Baht.

Cost, Expense, Financial Cost and Income Tax

Cost, expense, financial cost and income tax of the Company and subsidiaries in 2013 totaled 996.85
million Baht, compared to 954.57 million Baht in 2012, increasing by 42.28 percent or 4.43 percent.

Consolidated Financial Statements
Details Increase
2013 2012 (Decrease) %

Cost of sales and services 566.18 558.46 7.72 1.38

Selling and servicing expenses 101.04 87.63 13.41 15.30
Administrative expenses 287.98 242.35 45.63 18.83

Total expenses 955.20 888.44 66.76 7.51
Finance cost 2.57 3.71 (1.14) (30.73)

Income tax expenses 39.08 62.42 (23.34) (37.39)
Total 996.85 954.57 42.28 4.43

The cost and administrative expenses increased because the Company and subsidiaries’ personnel and
utility expenses adjusted higher for supporting the growth of digital TV business of a subsidiary. Other relevant

factors included overseas business expansion by the Company and subsidiaries and increases in advertising
and sales promotional campaigns for promoting and publicizing our products and services.

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