Page 9 - Mono Technology Public Company Limited : Annual Report 2013

Message from Chief Executive Officer

Some call this the “digital convergence” or “digital disruption”, but I would simply put it as “C3 is King
(Consumer’s Choice of Content)”.

Let me give you a very relevant example that illustrates this change. My acquaintance is a fanatic
of The Voice Thailand. One Sunday evening while she was out having dinner with her friends,
she specifically chose to eat at a restaurant that was showing The Voice. After quick dinner half way through
the show, she quickly drove home and while on the car she live streamed the show from her mobile phone.
Although the show was almost over when she got home, she was completely satisfied because she was able
to watch the whole show while outside, and as soon as she got home, she was able to watch the full show
again at her 55 inch smart TV through the Youtube app. I am sure this is what is happening among many
people in Thailand with good quality entertainment content.

Being the forefront leader in Thailand’s new media and entertainment business, Mono Group is also in
the transformation process to lead Thailand’s media and entertainment industry into an era where consumers
have the choice to read, listen or view high quality entertainment contents at their preferred convenience.
After successfully launching the Doonung.com online movie streaming service in 2011, we’ve currently
aggregated more than 5,000 hours of quality content and launched mobile and smart TV applications for
this service. For our Mono Music fans and followers, we are currently servicing more than 500,000 subscribers
who can have access to their favorite artists’ movements and special footages through mobile SMS alert,
IVR *3366 portal, mobile website and also simply just subscribe to our Youtube channel. This year we’ve also
launched the ebook subscription service mbookstore.com to provide readers with easy access to various
categories of ebooks on their mobile and tablet devices. Currently in its trial service, we have aggregated
more than 2,000 titles ranging from magazines, novels, to educational books from various publishers.

Our popular portal website Mthai.com which currently serves more than 1 million people a day is
also available as an iOS app and Android app, as well as a smart TV app. With these previous experiences
with various platforms and high quality content production, we are very confident in driving the changes in
the Thai free TV industry in 2014 as well.

With our belief that good content can be found everywhere, we have focused our efforts on creating
a strong team of experts and a productive working environment to help Mono continue create and aggregate
good contents that can be monetized on our various consumer centric media platforms.

In addition, we also adhere to the Principle of Corporate Governance and transparent management,
together with striving for long-term business growth. In 2013, many corporate social responsibility (CSR)
activities under “A Click to Make Merit” programs via mthai.com/clickdeetumdee were arranged continuously.
The Company would like to grow a sense of responsibility to all youth and general public by encouraging them
to take part in our activities for sustainable social and environment development.

Sang Do Lee
Chief Executive Officer

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