Page 8 - Mono Technology Public Company Limited : Annual Report 2013

Being the forefront

leader in Thailand’s new media

and entertainment business,

Mono Group is also in

the transformation process to lead

Thailand’s media and entertainment

industry into an era where
consumers have the choice to read,

listen or view high quality

entertainment contents

at their preferred convenience.

To Shareholders and Investors,

2013 marked a very important year in Mono
Group’s history, not only because we were listed in the
Market for Alternative Investment in the Thailand Stock
Exchange, but also because in December 2013 we were
successful in bidding for one of Thailand new Digital
Terrestrial Free TV. This resembles our first move into
driving Thailand into a new Digital Era where consumers
are given the freedom of choice to consume whatever

contents wherever and whenever they wish to.
This transformation of Thailand’s media
industry is a part of the bigger trend throughout the world.
As technology improves and consumers learn to
use a wider variety of platforms to access various kinds
of contents, the utilization of both traditional media
and new media to reach consumers becomes more
important. As we can see with devices that are

getting smarter and cheaper, contents are becoming
more segmented and consumers have the choice to
buy premium contents or consume free ad-sponsored
contents through different media channels.

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