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Advertising Spending by Media in 2016
9.1% 5.3% 5.0% 4.9%
Analog TV
Digital TV Newspaper Billboard
Cinema
Transit Media Radio Cable/Satellite TV Magazine Internet
In-store Media
18.9%
4.9% 3.2%
2.7%
1.6% 0.6%
43.7%
Source: Report arranged by Nielsen Company (Thailand) Limited available on website of The Advertising Association of Thailand
Publishing Business
By the end of 2016, the total advertising spending on all media was 107,896 million Baht decreased 11.7% from the year 2015. Especially, the advertising spending on publishing media had decreased continually and drop to the lowest point at 31.4% in 2016. Businesses in publishing industry are adjusting themselves to the new changes. In addition, several leading publishers were closed down. Mono Group had adjusted itself to the change of consumers’ behavior since 2015 by modifying the forms of online businesses, for instance, E-Magazines and applications which are compatible with various devices.
However, the Company has still operated publishing business continually and distributed publications through store.mbookstore.com including opening up new publishers for targeting more specific niche markets. Moreover, the Company has chosen premium contents from renowned Thai writers with a number of followers and also great foreign publications from other countries to translate into Thai. Overall, this is the content business to create brand awareness to the public.
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By the end of June 2016, a survey on advertising spending via digital media revealed to be more than 4,732 million Baht with expected value of 9,883 million Baht by the end of 2016. The spending was spent on popular online media such as Facebook and Youtube. Alternatively, display advertising is the main revenue source for all websites like MThai.com, a big website under Mono Group. It has created new kind of video contents, particular contents from specialized partners, including developing the system applied to all smart devices. Hence, MThai.com has been popular for video entertainment contents both in local and international.