Page 26 - MONO_AR_2016_EN

Overview of Industry and Competition of Media and Content Business
Mobile Internet Business
Mobile Internet Business
Mobile operators market share in 2016 (forecast)
Market Value Ratios of Mobile Network Services Comparing 2015 and 2016
DTAC 27.4%
TRUE H 26.2%
AIS 44.4%
%
60.0 45.0 30.0 15.0
41.5
2015
54.4 8.4
46.0
Data
2016 (Forecast)
12.5 11.5 Others
CAT 1.8%
TOT 0.2%
Source: Yozzo Co., Ltd - The Telecommunications Industry Market Research Company
Source: The National Broadcasting and Telecommunications Commission (NBTC)’s Website
By the end of 2016, there were 90.9 million mobile numbers in Thailand with penetration rate 138.3% increased by 10.8% from the penetration rate at the end of 2015 which was 127.5%. It revealed that a number of consumers could own more than 1 mobile number or smart devices. The improvement of technology concerning data transference speed enables content businesses (non-voice) to grow continuously. In 2016, the business growth was 8.4% comparing to the year 2015.
Furthermore, a number of clients who had used mobile services for data transfer through 3 major mobile operators AIS, Dtac, and TrueMove H, held a higher penetration rate of 59.94% of the total mobile customers. Hence, Mono Group, the major digital content provider, has consistently produced more interesting and creative rich contents including developing new applications pertaining to consumers’ demands.
26
Voice
34.1
7.4