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Business Goal
At present, TV business under the name “Mono Twenty Nine” (MONO29) has become the core business to generate revenue for Mono Group. Airing for more than 2 years, MONO29 Channel has elucidated direction as “Free TV with the most number of Great Movies and Popular TV Series” with the intention to present quality contents from Thailand and international. Consequently, in 2016, MONO29 was able to be ranked fourth of the most popular digital TV channels (rating) with constant increase of rating. Initially, the audiences were only in Bangkok and big cities; nevertheless, nowadays there are more audiences in suburbs and provincial areas. The Company intends to be rated one of the top 3 most favorable TV channels with 5-10 percent market share of the present TV ad spending. To achieve this, best selection of quality programs along with entertainments will be provided to audiences of all ages and genders.
For long term sustainability of business operation, the Company has targeted to be the leading in entertainment business with Rich Contents providing vision, audio, and motion picture on various entertainment media. Major market is the local area and then extends to foreign countries.
During the past year, the Company has achieved the business plan to run a complete media business which consists of the Internet (MThai.com, MonoMaxxx.com), printed media (magazines, books, blogs), value added services on mobile phone (SMS, applications on news and horoscope), radio media (Fresh 91.5FM), and TV media (MONO29, MONO PLUS). Thus, the target for the next step of the business is to acquire and produce rich contents by performing a complete management of the copyrights for all media and creating a marketing strategy that promote mutual support, starting from managing the rights of the upstream businesses which includes the following:
• The production of Thai movies by T Moment Production House
• The production of Thai series by MONO29 channel
• The acquisition of movies and series from foreign countries by Mono Film Co., Ltd.
• The production of basketball programs by Mono Sport Entertainment Co., Ltd.
• TheproductionofcontentsandopinionandthecreationofinspirationthroughbooksorblogsbyMono Books Publishing
Apart from scattering contents on various media under Mono Group production, the Company also share the rich content online for audiences worldwide to see on MThai.com. Moreover, Mono Film Co., Ltd. has begun to sell copyrights of Thai lms and series to the neighboring countries such as 2538 Altermajibe, Hor Taew Tak, The Holy Man and etc.
As for mobile internet business, the Company realizes that mobile phone gadgets have increasingly advanced to support different kinds of internet media. For this reason, the Company determines to develop mobile applications and nd more business partners for cooperation on news, entertainment, games, lifestyles, and horoscope. Therefore, the management of rich content through a variety of media is considered the core of business operation. Doing business from upstream to downstream is in accordance with the present behavior of audiences regarding the consumption of information and entertainment. Such behavior is different depends on age, education, occupation, and applicable circumstance. Consequently, no matter how much consumer behavior has changed in the future or how screen has altered, Mono Group is con dent that readiness to present the contents on different gadgets is well prepared.
Annual Report 2016
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