Page 43 - Annual Report 2015 - Mono Technology Public Company Limited

Video
Creative Production Social Media Instant Messaging Mobile Programmatic Ad Others
2013 2014 2015
Survey of Digital Advertising Spending in 2015 by Digital Advertising Association (Thailand) and TNS
Digital Advertising Spending by Medium during 2013-2015
6.2% 12.2%
11.1%
5.6%
9.1%
Display Search Facebook
3.6% 2.2% 2.7% 6.7%
6.7%
14.0%
16.5%
6.0% 20.2%
16.0%
21.4%
21.2%
13.0%
41.0%
28.1%
28.7%
In 2015, a survey on advertising spending via digital media (as of the end of June 2015) revealed that there was a continual growth of advertising spending via digital media throughout the year with the total value of more than 9,869 million Baht. This number increased by 62 percent from 6,115 million Baht in 2014. The growth was more than the value expected at the beginning of year which was 8,134 million Baht. Nevertheless, display ad only showed a small growth comparing to the popularity of online advertising via Facebook, videos clip on Youtube and social media. As a web service provider, the Company has to adapt to changes by finding potential content partnership, developing new contents, marketing via social media and providing web services which are compatible with smart devices. As a result, the Company’s Mthai.com remains one of the most favorite websites. It is also ranked fourth among the most visited websites in Thailand according to the information from the Internet Innovation Research Centre as of December 2015.
www.khaosod.com
www.sanook.com www.kapook.com
www.mthai.com
www.dek-d.com
Website Ranking
01
02
03
04
05
Annual Report 2015
43