Page 37 - Annual Report 2015 - Mono Technology Public Company Limited

Mono Group has engaged in two main business groups, which are detailed, as follows:
1
Media and Content Business
Mobile Internet Business
Magazines for Men includes A’Lure, Rush and LIVER- POOL FC Thai Edition.
Magazines for Women and Lifestyles includes Gossip Star, Campus Star, Bioscope and Snap Signature. Books and Pocket Books are also produced by publishers under Mono Publishing. In 2015, 3 new publishers were established including MAXX, Geek Book and Move. MAXX presents suspense and crime novels. Geek Book brings interesting stories of different lifestyles including films, music and photographs. And Move offers books about principles and philosophy of management.
TV Business
TV Business operates the digital TV broadcasting business under the name “Mono Twenty Nine” (MONO29) channel. With the slogan “Free TV with the most number of Great Movies and Popular TV Series”, MONO29 offers quality TV programs for non-stop entertainment throughout 24 hours. Selected movies are imported from top international studios such as Hollywood and studios in Asia. Audience can enjoy watching in dual languages via TV, website and application. Besides the digital TV, the Company’s TV business also includes the production and creation of entertainment TV programs broadcasted via satellite and cable TV under the name MONO PLUS channel. It’s slogan is “Never Ending Entertainment”.
Radio Business
Radio Business operates its business relevant to radio program production for broadcasting via radio station. Under the name “Mono Fresh 91.5 FM”, the radio station is conceptualized as Music Timeline that airs all styles of music from every era for everyone, regardless of Thai songs and international songs. It has been broadcasted since the early of 2015.
Mobile Internet business offers information, news and entertainment content service to fulfill consumers’ demands via mobile phone and the internet in various forms. The services include short message service (SMS), interactive voice response (IVR) through telephone No. 1900-108-XXX and *336, ring back tone, mobile site service for browsing the internet via mobile phone and mobile applications for Smartphone users such as MONO29 Shake Application (MONO29 channel activity) and Gossip Exclusive(hot celebrity gossip).
Moreover, mobile and internet business offers large website communities which are popular among teenagers and working age people such as www.mthai. com and online hotel reservation websites including www.hotelsthailand.com and www.hotelthailand.com. Designed to be suitable for mobile phones and computer gadgets platforms, these websites are one of the top visited websites in Thailand which have been designed to fulfill consumer demand. The Company has expanded mobile internet business to neighboring countries as well.
Publishing Business
Publishing business includes production and distribution of books, magazines and pocket books with infotainment contents on lifestyles and various topics, all of which has received the copyrights from famous writers and owners of the writings both domestic and international. These books are also developed into e-book available for websites and Smartphone on www.mbookstore.com, an online digital bookstore with a variety of publications as follows:
Annual Report 2015
37