Page 6 - Mono Technology Public Company Limited : Annual Report 2014 EN
P. 6
Message from Chief Executive Officer
To Shareholders and Investors,
Despite the economic crisis in 2014 and the political transition in Thailand resulted in a slowdown in every
industry, Mono Technology Public Company Limiteds business performance has remained promising even with
our heavy investments in the Digital TV business. This new business units goal is to become a prominently and
rd
successful player in the Free TV industry. Our TV rating has progressively continued to grow since the 3 and 4 th
quarters of 2014 and secured a drastic leap in the early 2015, paving the way for MONO29 to be in top ranks
of Digital TV channels in the country. The mentioned achievement is a result of establishing a clear positioning
which appeals to the audience as the Free TV with the most number of Great Movies and Popular TV Series.
We meticulously handpick any premium content ranging from Hollywood movies, famous TV series from the US
as well as acclaimed Asian and international titles all on an exclusive basis. Aside from the large selection of
international content, Mono Group is also rolling out plans to make films, TV drama and series to be broadcasted
via MONO29. Having invested in a 12-Rai-studio (about 20,000 square meters) on Chaiyapruek Road, to be
complete in late 2015, the construction is a preparation for the creative production of content by international
standard. This is to showcase that we are fully prepared in TV business competition.
The mobile value added service (MVAS) business is still a main generator of revenue to the group. In spite of a
cooperative effort with every mobile operator to resolve a technical issue in late 2013 and Q1/2014, the revenue
has started to slowly recover in 2014. We have also adapted the business strategies to be aligned with the
digital revolution serving needs of smartphone users who are willingly open to various types of media and content
for the sake of entertainment and productivity. Consequently, Doonung.coms membership has risen to more
than 100,000 subscribers last year. Last but not least, our mobile value added service is currently expanded to
neighboring countries such as Vietnam and Myanmar.
For our music business, three music labels are launched under management of Mono Music to differentiate song
genres of artists, in addition, we also launched a music
label in South Korea, which marks a beginning of an Mr. Sang Do Lee
entertainment business abroad. In addition, we have
recently launched two publishing units in the name of Her Our TV rating has progressively continued Chief Executive Officer
rd
th
Publishing and Horo Life Publishing for the line of pocket to grow since the 3 and 4 quarters of 2014
books, to cater to target readers with different reading and secured a drastic leap in the early 2015,
preferences. We have also started a radio business as paving the way for MONO29 to be in top
an owner of a radio station, FRESZ 91.5 FM which has
officially aired in February 2015. ranks of Digital TV channels in the country
To Shareholders and Investors,
Despite the economic crisis in 2014 and the political transition in Thailand resulted in a slowdown in every
industry, Mono Technology Public Company Limiteds business performance has remained promising even with
our heavy investments in the Digital TV business. This new business units goal is to become a prominently and
rd
successful player in the Free TV industry. Our TV rating has progressively continued to grow since the 3 and 4 th
quarters of 2014 and secured a drastic leap in the early 2015, paving the way for MONO29 to be in top ranks
of Digital TV channels in the country. The mentioned achievement is a result of establishing a clear positioning
which appeals to the audience as the Free TV with the most number of Great Movies and Popular TV Series.
We meticulously handpick any premium content ranging from Hollywood movies, famous TV series from the US
as well as acclaimed Asian and international titles all on an exclusive basis. Aside from the large selection of
international content, Mono Group is also rolling out plans to make films, TV drama and series to be broadcasted
via MONO29. Having invested in a 12-Rai-studio (about 20,000 square meters) on Chaiyapruek Road, to be
complete in late 2015, the construction is a preparation for the creative production of content by international
standard. This is to showcase that we are fully prepared in TV business competition.
The mobile value added service (MVAS) business is still a main generator of revenue to the group. In spite of a
cooperative effort with every mobile operator to resolve a technical issue in late 2013 and Q1/2014, the revenue
has started to slowly recover in 2014. We have also adapted the business strategies to be aligned with the
digital revolution serving needs of smartphone users who are willingly open to various types of media and content
for the sake of entertainment and productivity. Consequently, Doonung.coms membership has risen to more
than 100,000 subscribers last year. Last but not least, our mobile value added service is currently expanded to
neighboring countries such as Vietnam and Myanmar.
For our music business, three music labels are launched under management of Mono Music to differentiate song
genres of artists, in addition, we also launched a music
label in South Korea, which marks a beginning of an Mr. Sang Do Lee
entertainment business abroad. In addition, we have
recently launched two publishing units in the name of Her Our TV rating has progressively continued Chief Executive Officer
rd
th
Publishing and Horo Life Publishing for the line of pocket to grow since the 3 and 4 quarters of 2014
books, to cater to target readers with different reading and secured a drastic leap in the early 2015,
preferences. We have also started a radio business as paving the way for MONO29 to be in top
an owner of a radio station, FRESZ 91.5 FM which has
officially aired in February 2015. ranks of Digital TV channels in the country
