Page 124 - MONO_AR_2016_EN

Aside from effective management, the company and subsidiaries had devised PR schemes by optimizing its own media and joining hands with business partners and sponsors to publicize its business. The said implementation resulted in a decline in operating costs.
Net Profit
The Company and subsidiaries recorded the net loss for 2016 at 249.55 million Baht, decreasing by 237.02 million Baht or 48.71 percent from 486.57 million Baht of 2015, as a result of higher advertising income of the subsidiaries, thanks to higher ratings compared to last year’s performance. Moreover, premium contents and the more ef cient public relations initiatives for “MONO29” channel as well as precise management of the Company and subsidiaries led to higher number of audiences. The signi cant decrease in the net loss of the Company and subsidiaries was also supported by the lower relevant costs.
2) Financial Status Analysis
Assets
The total assets of the Company and subsidiaries as of the end of 2016 amounted to 5,391.66 million Baht, increasing by 113.92 million Baht of 2015. This was in consequence of non-current assets increased in amount of 276.51 million Baht and current assets decreased in amount of 162.59 million Baht.
A decrease in current assets was mostly because:
Cash and bank deposit decreased by 107.48 million Baht due to the investment in studio construction and content acquisition in support of the growth of Digital TV business and movie business.
An increase in non-current assets was mostly because:
The costs of property, plant and equipment amounted to 777.36 million Baht, increasing by 60.67 million Baht. The intangible assets amounted to 1,951.97 million Baht, increasing by 228.57 million Baht from investment in studio as well as content acquisition in support of the growth of Digital TV business and movie business.
Liabilities
As of the end of 2016, total liabilities of the Company and subsidiaries stood at 3,026.05 million Baht, increasing by 171.87 million Baht from 2015 as a result of an increase in long-term loan from bank of 668.42 million Baht. Meanwhile, the decline in some liabilities was due to the decrease in the spectrum license cost of 339.12 million Baht, the decrease in creditors of 198.08 million Baht from the payment of studio construction and content acquisition.
Shareholders’ equity
Shareholders’ equity of the Company and subsidiaries as of the end of 2016 was 2,365.61 million Baht, decreasing by 57.95 million Baht from 2015 due largely to the 2016 losses in operating performance of 249.55 million baht and the total comprehensive income (loss) for the year at the contraction of -5.82 million Baht. This affected the decrease in retained earnings by 255.37 million baht. During 2016, the company’s paid-up share capital rose by 100 million shares, or 196.50 million Baht.
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