Page 59 - Annual Report 2015 - Mono Technology Public Company Limited

In addition, MONO29 held various activities and programs such as Pattaya Countdown 2016 at Bali Hai Pier (South Pattaya) in Chonburi Province, from 29 to 31 December 2016. Live Broadcasting onthechannel,theeventwasthecooperationofMONO29, Municipality of Pattaya and Tourism Authority of Thailand (TAT). Other events include world class boxing fight – MONO29 Top King World Series, MONO29 Festival Big Fun Big Scene, Yi Peng Month Festival at Chaingmai, as well as MONO29 Big Entertainment which was an activity to promote the channel in different provinces.
For Satellite TV and Cable TV business, as a producer of TV programs since 2010 under the name Zaa Network channel, the Company rebranded the channel to MONO PLUS under the brand of Mono Group on July 29, 2015, giving it an easy name to remember. Contents are also improved in term of a clear presentation and degree of intensity.
MONO PLUS started with the channel under the concept of “Endless Happiness Moment”. It presents high quality programs which are produced for the broadcasting in high-definition. Selected premium contents include movies, Thai dramas, Thai and international series, songs, varieties and sports. In 2015, the channel received the rights to broadcast Thailand Basketball League (TBL) and Asian Basketball League (ABL). Audience could watch these programs in C-Band system (black dish, such as Hisattel, Ideasat, Infosat, Leotech, PSI and Thaisat); KU Band (yellow dish, such as DTV and PSI OK); CTH dish; cable TV channel nationwide; IPTV box of 3BB, TOT and Vooz, or via http://monoplus.mthai.com 24 hours a day.
TV media business has a major source of revenues from selling airtime to sponsors or product owners, product tie-in, selling space for showing brand and selling airtime for promoting products via special scoop and Interactive TV.
Annual Report 2015
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