Page 139 - Annual Report 2015 - Mono Technology Public Company Limited

from 2014. A key factor decreasing the profitability ratio over year was the new digital TV business of a subsidiary. Cost on public relations of “MONO29” resulted in higher cost and expenses on related operations. Nevertheless, the popularity of “MONO29” has risen higher and the income from advertising tends to rise continually.
Thus, the increased expenses resulted in lower profitability ratio. Meanwhile, the Return on Equity (ROE) for 2015 was -18.24 percent, decreasing by 17.83 percent from 2014 due to lower profit as mentioned previously.
Asset Management Ability
In 2015, the Company and subsidiaries’ Return on Assets (ROA) was -9.11 percent, decreasing by 8.83 percent from the previous year and Total Assets Turnover was 0.36 times which was equal to the previous year. This was because in 2015 the Company and subsidiaries had lower profit while asset and content investments was transacted in order to support TV digital business.
Liquidity and Capital Adequacy
In 2015, the Company and subsidiaries’ liquidity ratio was 0.82 times, decreasing by 1.76 times from the previous year. Quick Ratio was 0.59 times, decreasing by 1.72 times from 2014 due to property investment and content acquisition to support the growth of TV digital business.
In 2015, debt to equity ratio was 1.18 times, increasing by 0.33 times from the previous year because a subsidiary has increased investment on more contents in order to supportTVdigitalbusiness.Thus,debttoequityhasrisen. Nevertheless, the Company’s capital was in adequate level.
Liability Commitments
In 2015, the future minimum lease payments required under these operating lease and service contracts were as follows:
Unit: Million Baht
Payment Period
Within one year
More than one year but not exceeding 5 years
More than 5 years
Amount
220
316
426
Annual Report 2015
139